Stage 4 - Activation Tools
Context and Inspiration
Shoppers can be on trips where shaving purchases may or may not be planned - knowing this shapes our solutions in and out of the aisle. Here we use our brands to bring the execution to life.
Fixture activation
This is our home space, shoppers are likely to be on a PLANNED mission, so use all assets available to convert shoppers to buyers
Pack activation
Info, offers, linked comms
Segments
Fins and headers
Shelf
Colour blocking, barkers, shelf trays
Special features
Education, focus areas, interactivity
Secondary Location Activation
Shoppers are likely to NOT be thinking about the shaving category, so interrupt their trip to prompt consideration and incremental purchase.
High traffic areas
Food and drink areas, behind the till point
Cross category links
e.g. Fashion, bathroom products in home wares
Grow category presence
Place shaving products in secondary displays next to complimentary products in the Health & Beauty Aisle.
Seasonal activities
Gift sets placed in seasonal aisles to link to getting ready for summer or Christmas.